Our client promise
You have access to an experienced, senior team – not just post-pitch but in perpetuity
If we think a strategic idea is wrong for your brand, we will respectfully challenge it
If we think someone else could do a better job for you in a specific area, we'll recommend them or bring in a specialist partner
If something isn't working, we flex to make changes
We care about our clients – every member of the team will give their all, always
We care about people – we are committed to finding opportunities to contribute to the industry and the wider community, through donating our time, our money, or both, for selected causes
We are focused on making your life easier – where we can help we will help
What our clients say
One of the key strengths of the Makara team is their scientific depth and knowledge and that’s really important working in the oncology field because oncology is complex, and our assets are complex.
Medical Director, Oncology & Biosimilars
I am constantly impressed with their creativity, rapid response to requests and general overall professionalism.
National Therapeutic Advisor, UK
Makara have great strength in the depth of knowledge of their people – the front of house team IS the team…no juniors learning on the job, but experienced professionals with a good mindset willing to help, be creative and challenge us in our thinking…but in the right way.
Commercial Director
One of the reasons why I enjoy working with Makara so much is because of their flawless execution. They are an agency you can rely upon and the quality of their team is very high in my opinion making it easy to create strong plans together which, importantly, they go on to deliver on time.
Global Marketing Manager
Makara stands out from other agencies I've worked with through their ability to be flexible and nimble when timings, budgets and sometimes priorities change, helping us to meet our goals in a fast and efficient manner.
Head of Marketing, UK
Our services
Learning and
Development
Medical
Education
Brand and
Promotion
PR and
Communications
Patient
Education
Learning and Development
Our programmes use adult learning methodologies and behavioural change psychology, interwoven with solid content and development, and compelling creative design
What we offer
Engaging e-learning programmes for internal and external audiences
Workshops and educator-led training
Competitive sales superiority
Enhancing skills development for performance excellence
What we offer
Building the learner journey
What we offer
Enhancing the learner experience through video, audio and gamification
Award-winning learning platforms and experts in the learner journey
Medical Education
Often designed in collaboration with healthcare professionals, our strong grounding in scientific strategy underpins all of our medical education and medical affairs activities
What we offer
Symposia and standalone educational meetings
Advisory boards
Publications planning and development
Consensus programmes
Medical materials
What we offer
Expert films and podcasts
What we offer
Webinars, masterclasses
Award-winning and educational programmes
Brand and Promotion
Our approach fuses strong, creative, engaging delivery with robust science. We are not afraid to explore big, innovative concepts, and pride ourselves on taking an idea and making it tangible, compliant and scientifically precise
What we offer
Brand workshops and development
Brand launches and reinvigoration
Localisation/adaption from global
What we offer
Multi-channel campaigns
What we offer
Veeva CRM specialists
PR and Communications
We are passionate about developing robust external and internal communication strategies. We consider each audience, put ourselves in their shoes, and fit the approach, content and channels to them
What we offer
Media relations (trade, medical, consumer)
Brand, data and corporate communications
Feature development
Crisis and issues management (including media training)
What we offer
Internal comms
PR and Communications
Social media campaigns
Award-winning internal communications
Patient Education
Our patient education work is developed with a strong focus on input and insights from real people, and a commitment to empathy and respect at every stage of development
What we offer
Patient advocacy mapping
Patient panels and advisory boards
Coalition building and roundtables
What we offer
Patient support and adherence
What we offer
Educational materials and resources
Award-winning patient support programmes
What our people say
The core values of integrity, intelligence and kindness really resonate with me. There are some great agencies out there but I really feel like Makara walks the walk when it comes to company culture and I know that my team have my back.
Executive Director
When the world was hit by COVID-19, there were companies scrambling around to set up home working and we just carried on as normal and it was great.
Project Manager
Working at Makara, I feel like I am being challenged by the leadership team and my clients to step up and be the best I can possibly be. I might be working from home but I feel the most supported I have ever felt in a working environment and that’s quite a thing to say after 25 years of working.
Client Partnerships Director
The Makara signature
The signature whistle is a learned, individually distinctive whistle-type in a bottlenose dolphin's acoustic repertoire that reveals the identity of the whistle owner
At Makara, we define our signature whistle as the way we like to work together – our beliefs, values and ways of working
It's how we do things around here and it's what makes the Makara culture so special
Integrity
Trust
We work hard to build and maintain trust with other team members
Integrity
Honesty
We speak up when we need to and stand up for each other
Authenticity
We feel able to be ourselves at work and actively encourage diversity
Intelligence
Respect
We value everybody's different skill-set and opinion regardless of role
Intelligence
Responsibility
We take accountability and use our talent to foster a 'can do' approach to opportunities and challenges
What if?
We harness the power of our collective skills to be curious and to challenge ourselves and each other
Kindness
Support
We celebrate when things are great, and we support when they are not
Empathy
We always try to be understanding – we are all human. Your wellbeing matters
Kindness
Fun
We make sure we laugh along the way!